This topic seems especially interesting in our era of informational excess and such kind of a book may be extremely useful for informational hygiene and filtering. The author tries to convince, that «our snap judgments and first impressions can be educated and controlled», that we can train this type of thinking as we can train logical thinking. We are desperately lacking in the latter,” and “There can be as much value in the blink of an eye as in months of rational analysis”. As Gladwell says, “The key to good decision making is not knowledge. It’s about a craft of using unconscious mind to process information without mistakes that our consciousness does due to stereotypes and biases. And how these decisions can be as good or even better than well-deliberated ones. So, I felt this book is going to be something really written for me.īlink explains how humans can use tiny pieces of information, previous experience and knowledge in order to make amazingly quick and right decisions without scrupulous analysis. There was a very seductive title that suits a lot my style of decision making. I choose his second book «Blink: The Power of Thinking Without Thinking» and did it unconsciously, somehow proving author’s statements before even knowing what he is talking about on the pages. His books combine information from sociology and psychology and present it in an easily digestible form, enthralling stories comprehensive to all categories of readers.

Malcolm Gladwell is a journalist of the New Yorker and author of five books about a methodology of decision making and factors leading to success.

“Did they know why they knew? Not at all.

Blink thinking without thinking